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Included in all packages

  1. Unlimited web pages
  2. Free website logo
  3. Free content consultation
  4. Free domain and hosting setup
  5. Free maintenance manual
  6. Up to one hour of consultation
  7. Unlimited email support
  8. Professional customised design
  9. Up to two rounds of design refinements
  10. Built-in classic SEO
  11. Customised website design based on your brand
  12. Responsive format for mobile and tablet
  13. Animated image slideshow 
  14. Social media integration 
  15. Enquiry forms 
  16. Formatting of pages (6 pages)
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SEO & Adwords

Google Adwords

Who is it for?

Businesses who have an effective website and are ready to handle more traffic. It will not make much sense if your website does not already have the charm to capture clients, nor if you already have enough clients to deal with. Other than that, every business can benefit from Adwords.

Why use Google Adwords and how does it work?

First of all, it’s very manageable. You set up a budget, a scope, and detail how you want it to run. Then you pay for the clicks that your ad generated. You can test run before you start. All the data can be tracked and your strategy can be refined accordingly along the journey. You can also stop the campaign at any time. Its effectiveness largely depends on the quality of your ad, the marketing/keyword research and the conversion rate of your website. Generally, if you have your website and marketing research done well, a weekly budget of $100 should give you 10-40 client enquiry calls. 

I charge $75/hour and it usually takes me about 4 hours for a standard setup.

 

Website SEO

What is website SEO for?

Search engine optimisation works to optimise your website content and structure to get into search engines’ favour, especially Google. In other words, it makes your website more searchable. 

The Myth about SEO

Search engines change their search algorithm constantly to prevent shortcuts and tricks. For example, for a long time, all developers were focusing on repeating keywords in the content to achieve a higher ranking, but Google ‘learned’ this phenomenon and recently changed the algorithm to reflect more genuine and authentic content that reads naturally. Therefore, there are not many tricks left, but doing the most basic things well and thoroughly is important. Thankfully, the focus has come back to the content once again.

Classic SEO

I will be focusing on getting the following right for you:

  1. Making your image content highly accessible using tags
  2. Natural keyword distribution 
  3. Avoiding bad scripts that irritate search engines
  4. Making sure all your website descriptions and titles are well written with the right formats
  5. Checking that all the pages are indexable 
  6. Cross-linking your contents
  7. Using readable URLs
  8. Providing useful content

Ultimate SEO

I will be focusing not only on what’s listed for classic SEO but also the following: 

  1. Quality of content 
  2. Keyword research for your business 
  3. Link submission – checking for quality back links
  4. Content structure advice
  5. Avoiding broken links
  6. Competitor keyword research
  7. Monitoring keyword performance
  8. Page-by-page optimisation 

Google AdWords

Who is Google AdWords for?

Businesses that have an effective website and are ready to handle more traffic can take advantage of Google AdWords. It will not make much sense if your website does not already have the charm needed to capture clients nor if you already have enough clients to deal with. Other than that, every other business can benefit from AdWords.

Why use Google AdWords, and how does it work?

First of all, it’s very manageable. You set up a budget and a scope, and then you detail how you want it to run. Then you pay for the clicks that your ad generated. You can test run it before you start. All the data can be tracked, and your strategy can be refined accordingly along the journey. You can also stop the campaign at any time. Its effectiveness largely depends on the quality of your ad, the marketing/keyword research, and the conversion rate of your website. Generally, if you have your website and marketing research done well, a weekly budget of $100 should give you 10–40 client enquiry calls. 

I charge $75/hour, and it usually takes me about four hours for a standard setup.