 Chinese website localisation implies more than just Chinese translation. Not only should the content be localised but the website should also be properly indexed and referenced in local search engines and this requires in-depth knowledge of the various search techniques. Cultural adaptation is also often required to meet the marketing demands of a specific target audience or geographical area. Suggestions may need to be made to adapt or redesign the content, slogans, colour combinations and images to appeal, show understanding and respect to your target audience.
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